Document
Metadata
Author(s)
Xie-Carson, L. | Benckendorff, P.
DOI
10.1016/j.jhtm.2024.06.014
Title
Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing
Item Type
journalArticle
"Key
S89WUL4R
Publication Year
2024
Publication Title
Journal of Hospitality and Tourism Management
ISSN
14476770 (ISSN)
Date
2024
Pages
116-126
Volume
60
Language
English