Effects of a branded webtoon on ad avoidance: The persuasion knowledge model of dual experiences

Document

Metadata

Author(s)

Ju, I. | Jun, J.W.

DOI

10.1080/13527266.2023.2208161

Title

Effects of a branded webtoon on ad avoidance: The persuasion knowledge model of dual experiences

Item Type

journalArticle

"Key

BIY88GJJ

Publication Year

2023

Publication Title

Journal of Marketing Communications

ISSN

13527266 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85158816782&doi=10.1080%2f13527266.2023.2208161&partnerID=40&md5=b4deae8c7a7fcbd16f3c7ca8c8f1b87e

Date

2023

Language

English

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