Exploring the marketing strategy for the promotion of a new mobile game: love and producer on sina weibo

Document

Metadata

Author(s)

Wang, X. | Yu, G. | Yu, Y.

DOI

10.1007/s13278-021-00831-2

Title

Exploring the marketing strategy for the promotion of a new mobile game: love and producer on sina weibo

Item Type

journalArticle

"Key

WVYFHLWT

Publication Year

2021

Publication Title

Social Network Analysis and Mining

ISSN

18695450 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85118736746&doi=10.1007%2fs13278-021-00831-2&partnerID=40&md5=d263cec01f2495a903437e4dbb91aec9

Date

2021

Issue

1

Volume

11

Language

English

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