Challenging the forcefield: Crafting entertainment-education transmedia campaigns

Document

Metadata

Author(s)

Chatterjee, J.S. | Pasricha, R. | Mitra, R. | Frank, L.B.

Title

Challenging the forcefield: Crafting entertainment-education transmedia campaigns

Item Type

bookSection

"Key

V3DV42ND

Publication Year

2021

Publication Title

Entertain. -Educ. Behind the Scenes: Case Studies for Theory and Pract.

ISBN

978-303063614-2 (ISBN); 978-303063613-5 (ISBN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149998550&doi=10.1007%2f978-3-030-63614-2_16&partnerID=40&md5=7fd22cb0200815f4477c34fdf9205629

Date

2021

Pages

265-278

Publisher

Springer International Publishing

Language

English

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