Young consumers’ views on humorous BELFcommunication

Document

Metadata

Author(s)

Vuorela, T. | Alatalo, S. | Oikarinen, E.-L. | Poutiainen, A.

DOI

10.1108/CCIJ-01-2020-0008

Title

Young consumers' views on humorous BELFcommunication

Item Type

journalArticle

"Key

MV3LUHK5

Publication Year

2021

Publication Title

Corporate Communications

ISSN

13563289 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088039476&doi=10.1108%2fCCIJ-01-2020-0008&partnerID=40&md5=b0b6c5d21b5f957b66e832ae5591e66f

Date

2021

Pages

265-278

Issue

2

Volume

26

Language

English

Attachments