Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand

Document

Metadata

Author(s)

Zaki, H.O. | Kamarulzaman, Y. | Mohtar, M.

DOI

10.17576/pengurusan-2021-63-05

Title

Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand

Item Type

journalArticle

"Key

U469ICL6

Publication Year

2021

Publication Title

Jurnal Pengurusan

ISSN

01272713 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122950812&doi=10.17576%2fpengurusan-2021-63-05&partnerID=40&md5=9987b295a42358b7dd419763b7a6d13d

Date

2021

Volume

63

Short Title

Kognisi dan Emosi: Penerokaan Tindak Balas Pengguna terhadap Pengiklanan dan Jenama

Language

English

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