Intellectual property extensions in entertainment services: Marvel and DC comics

Document

Metadata

Author(s)

Buoye, A. | De Keyser, A. | Gong, Z. | Lao, N.

DOI

10.1108/JSM-06-2019-0224

Title

Intellectual property extensions in entertainment services: Marvel and DC comics

Item Type

journalArticle

"Key

AE7F538I

Publication Year

2020

Publication Title

Journal of Services Marketing

ISSN

08876045 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85079814538&doi=10.1108%2fJSM-06-2019-0224&partnerID=40&md5=f04511a6c15679f8341adc98e74f518f

Date

2020

Pages

239-251

Issue

2

Volume

34

Language

English

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