A FRAMEWORK FOR UNDERSTANDING COMMUNICATION THROUGH COMICS (ILLUSTRATED)

Document

Metadata

Author(s)

Yorkston, E. | Drèze, X.

DOI

10.1108/S1548-643520200000017003

Title

A FRAMEWORK FOR UNDERSTANDING COMMUNICATION THROUGH COMICS (ILLUSTRATED)

Item Type

journalArticle

"Key

VR3GXM49

Publication Year

2020

Publication Title

Review of Marketing Research

ISSN

15486435 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134181928&doi=10.1108%2fS1548-643520200000017003&partnerID=40&md5=2d82c3d755f931a305876b0555d59d87

Date

2020

Pages

11-26

Volume

17

Language

English

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