Brand webtoon as sustainable advertising in Korean consumers: A focus on hierarchical relationships

Document

Metadata

Author(s)

Lee, J.Y. | Park, J.H. | Jun, J.W.

DOI

10.3390/su11051364

Title

Brand webtoon as sustainable advertising in Korean consumers: A focus on hierarchical relationships

Item Type

journalArticle

"Key

PCWED53D

Publication Year

2019

Publication Title

Sustainability (Switzerland)

ISSN

20711050 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062831655&doi=10.3390%2fsu11051364&partnerID=40&md5=6abc1accb00b24761d4eb6c7df185e2c

Date

2019

Issue

5

Volume

11

Language

English

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