The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief

Document

Metadata

Author(s)

Rohwer, L. | Topić, M.

DOI

10.1057/s41262-018-0111-7

Title

The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief

Item Type

journalArticle

"Key

IDT646XE

Publication Year

2019

Publication Title

Journal of Brand Management

ISSN

1350231X (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047451597&doi=10.1057%2fs41262-018-0111-7&partnerID=40&md5=dd088a7374a081f7badbf5f05577e285

Date

2019

Pages

35-48

Issue

1

Volume

26

Language

English

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