Users’ reactions captured by means of an EEG headset on viewing the presentation of sustainable designs using verbal narrative

Document

Metadata

Author(s)

Royo, M. | Chulvi, V. | Mulet, E. | Galán, J.

DOI

10.1108/EJM-12-2016-0837

Title

Users’ reactions captured by means of an EEG headset on viewing the presentation of sustainable designs using verbal narrative

Item Type

journalArticle

"Key

X2VS3KR7

Publication Year

2018

Publication Title

European Journal of Marketing

ISSN

03090566 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040798069&doi=10.1108%2fEJM-12-2016-0837&partnerID=40&md5=c33312b4db26d2b50f944719a3dcb28f

Date

2018

Pages

159-181

Issue

1-2

Volume

52

Language

English

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