Author-as-franchise-product: Edgar Rice Burroughs Inc. and Tarzan as historical branded entertainment

Document

Metadata

Author(s)

Freeman, M.

Title

Author-as-franchise-product: Edgar Rice Burroughs Inc. and Tarzan as historical branded entertainment

Item Type

bookSection

"Key

CS548C6H

Publication Year

2018

Publication Title

Digital Marketing and Consumer Engagem.: Concepts, Methodologies, Tools, and Applications

ISBN

978-152255189-8 (ISBN); 1522551875 (ISBN); 978-152255187-4 (ISBN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041588117&doi=10.4018%2f978-1-5225-5187-4.ch052&partnerID=40&md5=f45181dab5a2f55505734cb503b3412f

Date

2018

Pages

1035-1055

Publisher

IGI Global

Language

English

Attachments