Neuroscience and advertising. An experiment on attention and emotion in television advertising

Document

Metadata

Author(s)

Tapia Frade, A. | Martín Guerra, E.

DOI

10.15446/innovar.v27n65.65063

Title

Neuroscience and advertising. An experiment on attention and emotion in television advertising

Item Type

journalArticle

"Key

2NWNCLX7

Publication Year

2017

Publication Title

Innovar

ISSN

01215051 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021961780&doi=10.15446%2finnovar.v27n65.65063&partnerID=40&md5=4b0b32b83f2887b672a4a80d2e1044b5

Date

2017

Pages

81-92

Issue

65

Volume

27

Short Title

Les neurosciences et la publicité. Une expérience sur l’attention et l’émotion dans la publicité télévisée

Language

Spanish

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