Author-as-franchise-product: Edgar rice burroughs inc and tarzan as historical branded entertainment

Document

Metadata

Author(s)

Freeman, M.

Title

Author-as-franchise-product: Edgar rice burroughs inc and tarzan as historical branded entertainment

Item Type

bookSection

"Key

RDKIHB6C

Publication Year

2015

Publication Title

Engag. Consum. through Brand. Entertain. and Converg. Media

ISBN

978-146668343-3 (ISBN); 1466683422 (ISBN); 978-146668342-6 (ISBN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84948144687&doi=10.4018%2f978-1-4666-8342-6.ch003&partnerID=40&md5=7f0006c728e9c8f954b88f05b92c1164

Date

2015

Pages

53-73

Publisher

IGI Global

Language

English

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