Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts

Document

Metadata

Author(s)

Short, J.C. | Randolph-Seng, B. | McKenny, A.F.

DOI

10.1177/1080569913482574

Title

Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts

Item Type

journalArticle

"Key

GZX9Z39A

Publication Year

2013

Publication Title

Business Communication Quarterly

ISSN

10805699 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84881592970&doi=10.1177%2f1080569913482574&partnerID=40&md5=996308506e1882afec93cd0377df377f

Date

2013

Pages

273-303

Issue

3

Volume

76

Language

English

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