An Exploratory Study of the Otaku Adolescent Consumer

Document

Metadata

Author(s)

Niu, H.-J. | Chiang, Y.-S. | Tsai, H.-T.

DOI

10.1002/mar.20558

Title

An Exploratory Study of the Otaku Adolescent Consumer

Item Type

journalArticle

"Key

HBPQ87BL

Publication Year

2012

Publication Title

Psychology and Marketing

ISSN

15206793 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866159306&doi=10.1002%2fmar.20558&partnerID=40&md5=1626f90a26c4161f43df4609ea8c9a36

Date

2012

Pages

712-725

Issue

10

Volume

29

Language

English

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