A Teenie Weenie amount of ‘Goodwill’: Cross-media character brand merchandizing in the 1920s

Document

Metadata

Author(s)

Santo, A.

DOI

10.1177/1469540512456929

Title

A Teenie Weenie amount of 'Goodwill': Cross-media character brand merchandizing in the 1920s

Item Type

journalArticle

"Key

53YVWIZC

Publication Year

2012

Publication Title

Journal of Consumer Culture

ISSN

17412900 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84871848547&doi=10.1177%2f1469540512456929&partnerID=40&md5=66caecd7cc9477f7ac54c9f8b91fb49b

Date

2012

Pages

283-305

Issue

3

Volume

12

Language

English

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