Consumer enactments of archetypes using luxury brands

Document

Metadata

Author(s)

Megehee, C.M. | Spake, D.F.

DOI

10.1016/j.jbusres.2011.10.009

Title

Consumer enactments of archetypes using luxury brands

Item Type

journalArticle

"Key

5GPYP5SV

Publication Year

2012

Publication Title

Journal of Business Research

ISSN

01482963 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84864953210&doi=10.1016%2fj.jbusres.2011.10.009&partnerID=40&md5=57cafc0c6d54eeef9a109d5349b38ec3

Date

2012

Pages

1434-1442

Issue

10

Volume

65

Language

English

Attachments