Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Document

Metadata

Author(s)

Woodside, A.G. | Megehee, C.M. | Sood, S.

DOI

10.1016/j.jbusres.2011.02.016

Title

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Item Type

journalArticle

"Key

EMGFJSCN

Publication Year

2012

Publication Title

Journal of Business Research

ISSN

01482963 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84857449753&doi=10.1016%2fj.jbusres.2011.02.016&partnerID=40&md5=bfb4608ad010ca5e3ac002813758f39c

Date

2012

Pages

594-602

Issue

5

Volume

65

Language

English

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