Neighbourhood effects and their implications for analytics and targeting

Document

Metadata

Author(s)

Drye, T.

DOI

10.1057/dddmp.2011.33

Title

Neighbourhood effects and their implications for analytics and targeting

Item Type

journalArticle

"Key

I4UDI35H

Publication Year

2011

Publication Title

Journal of Direct, Data and Digital Marketing Practice

ISSN

17460174 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-80155123624&doi=10.1057%2fdddmp.2011.33&partnerID=40&md5=6387534738eeef68493867029b9aab1a

Date

2011

Pages

119-131

Issue

2

Volume

13

Language

English

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