Story selling: How LEGO told a story and sold a toy

Document

Metadata

Author(s)

Fonnesbaek, J. | Melbye Andersen, M.

DOI

10.1108/17473610510680885

Title

Story selling: How LEGO told a story and sold a toy

Item Type

journalArticle

"Key

NEAC3R5U

Publication Year

2005

Publication Title

Young Consumers

ISSN

17473616 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84993111639&doi=10.1108%2f17473610510680885&partnerID=40&md5=7e3868f04f8775a44af0228f8650ceee

Date

2005

Pages

31-39

Issue

3

Volume

6

Language

English

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