A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics

Document

Metadata

Author(s)

Fujita, M. | Harrigan, P. | Soutar, G.

DOI

10.1080/21639159.2017.1283798

Title

A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics

Item Type

journalArticle

"Key

QP3YUL3Z

Publication Year

2017

Publication Title

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

ISSN

21639159 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050228156&doi=10.1080%2f21639159.2017.1283798&partnerID=40&md5=eee57ca96eef5e39608a1d0a351dc431

Date

2017

Pages

148-164

Issue

2

Volume

27

Short Title

大学社交媒体品牌社区的网络民族志：共创合作策略的探索

Language

English

Attachments