A study about product placement (PPL) to the web comic (webtoon) platform in a cross media environment

Document

Metadata

Author(s)

Kim, T.-Y.

DOI

10.5958/0976-5506.2018.00866.5

Title

A study about product placement (PPL) to the web comic (webtoon) platform in a cross media environment

Item Type

journalArticle

"Key

FZVBNA4M

Publication Year

2018

Publication Title

Indian Journal of Public Health Research and Development

ISSN

09760245 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053714565&doi=10.5958%2f0976-5506.2018.00866.5&partnerID=40&md5=1ebf9418ed9438b4bbb7edee72f440be

Date

2018

Pages

1027-1032

Issue

8

Volume

9

Language

English

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