Advertising comedy in electronic drama: The construct, theory and taxonomy

Document

Metadata

Author(s)

Stern, B.B.

DOI

10.1108/03090569610130034

Title

Advertising comedy in electronic drama: The construct, theory and taxonomy

Item Type

journalArticle

"Key

SIAZA8ZN

Publication Year

1996

Publication Title

European Journal of Marketing

ISSN

03090566 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-0039555335&doi=10.1108%2f03090569610130034&partnerID=40&md5=692f061c1eb2be676abd664fee151e5a

Date

1996

Pages

37-59

Issue

9

Volume

30

Language

English

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