Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

Document

Metadata

Author(s)

Farace, S. | van Laer, T. | de Ruyter, K. | Wetzels, M.

DOI

10.1108/EJM-03-2016-0158

Title

Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

Item Type

journalArticle

"Key

QF468YFG

Publication Year

2017

Publication Title

European Journal of Marketing

ISSN

03090566 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85036615159&doi=10.1108%2fEJM-03-2016-0158&partnerID=40&md5=aefc443c651098bf22dd8232218ab337

Date

2017

Pages

1961-1979

Issue

11-12

Volume

51

Language

English

Attachments