Batman rides again! the influence of a superhero branded attraction on visitation to a casino-integrated resort in Macao

Document

Metadata

Author(s)

Mccartney, G. | Man, K.C.S.

DOI

10.3727/152599519X15506259855968

Title

Batman rides again! the influence of a superhero branded attraction on visitation to a casino-integrated resort in Macao

Item Type

journalArticle

"Key

EZ4HLAJB

Publication Year

2020

Publication Title

Event Management

ISSN

15259951 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085190752&doi=10.3727%2f152599519X15506259855968&partnerID=40&md5=7f48a064a21986de1f6daee629f51762

Date

2020

Pages

515-526

Issue

4

Volume

24

Language

English

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