Brand Extension Strategies in the Film Industry: Factors behind Financial Performance of Adaptations and Sequels

Document

Metadata

Author(s)

Kim, D.H.

DOI

10.1080/14241277.2019.1692850

Title

Brand Extension Strategies in the Film Industry: Factors behind Financial Performance of Adaptations and Sequels

Item Type

journalArticle

"Key

QBQMQZZM

Publication Year

2019

Publication Title

JMM International Journal on Media Management

ISSN

14241277 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85075389801&doi=10.1080%2f14241277.2019.1692850&partnerID=40&md5=078f2cc82e63c4c748ab23904b7d73bc

Date

2019

Pages

161-176

Issue

3-4

Volume

21

Language

English

Attachments