Building a positive brand image through advertisement: Case study: Insurance advertising in comic strip format for children

Document

Metadata

Author(s)

Oscario, A. | Sriherlambang, B. | Akbar, A.

DOI

10.1166/asl.2017.7133

Title

Building a positive brand image through advertisement: Case study: Insurance advertising in comic strip format for children

Item Type

journalArticle

"Key

AF4YNTKF

Publication Year

2017

Publication Title

Advanced Science Letters

ISSN

19366612 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013216660&doi=10.1166%2fasl.2017.7133&partnerID=40&md5=96af7705687c99c86bcd7bb26f0072f9

Date

2017

Pages

207-210

Issue

1

Volume

23

Language

English

Attachments