Document
Metadata
Author(s)
Megehee, C.M. | Woodside, A.G.
DOI
10.1002/mar.20347
Title
Creating visual narrative art for decoding stories that consumers and brands tell
Item Type
journalArticle
"Key
WG4KI9QJ
Publication Year
2010
Publication Title
Psychology and Marketing
ISSN
15206793 (ISSN)
Date
2010
Pages
603-622
Issue
6
Volume
27
Language
English