Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)

Document

Metadata

Author(s)

Chen, S.

DOI

10.1108/IMR-07-2014-0219

Title

Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)

Item Type

journalArticle

"Key

7LXM7US6

Publication Year

2016

Publication Title

International Marketing Review

ISSN

02651335 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84957797389&doi=10.1108%2fIMR-07-2014-0219&partnerID=40&md5=e7c1cf90a8f21bdaf28b8f3c8bd37792

Date

2016

Pages

25-50

Issue

1

Volume

33

Language

English

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