Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads

Document

Metadata

Author(s)

Schwarz, U. | Hoffmann, S. | Hutter, K.

DOI

10.1080/10641734.2014.912599

Title

Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads

Item Type

journalArticle

"Key

3V7R9E29

Publication Year

2015

Publication Title

Journal of Current Issues and Research in Advertising

ISSN

10641734 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84927545992&doi=10.1080%2f10641734.2014.912599&partnerID=40&md5=fef288df2411f32508a2aca0dd2b6b9d

Date

2015

Pages

70-87

Issue

1

Volume

36

Language

English

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