Exploring Print Ads and Web Sites Target Market and Approach Match-Ups: Interactive Video Games and Facial Cosmetics

Document

Metadata

Author(s)

Sautter, S.J. | Lindquist, J.D.

Title

Exploring Print Ads and Web Sites Target Market and Approach Match-Ups: Interactive Video Games and Facial Cosmetics

Item Type

bookSection

"Key

M7D9DIXD

Publication Year

2015

Publication Title

Dev. Mark. Sci.

ISBN

23636165 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85095958491&doi=10.1007%2f978-3-319-13084-2_43&partnerID=40&md5=1a79f6510c4523191b9679ed96cd84e2

Date

2015

Pages

174-178

Publisher

Springer Nature

Language

English

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