Document
Metadata
Author(s)
Buǧra, G.
Title
From orality to literacy: Functions and transformation of ""anectodes"" in marketing
Item Type
journalArticle
"Key
6TTJ83DT
Publication Year
2005
Publication Title
Milli Folklor
ISSN
13003984 (ISSN)
Date
2005
Pages
94-97
Issue
67
Volume
9
Short Title
Sözlü kültürden yazili kültüre ""fikra""nin ""pazarlama"" sektöründe dönüşümü ve fonksi̇yonlari
Language
Turkish