How UGC Advertising Parody Drives Negative WOM: The Mediating Role of CSR Consumer Beliefs: An Abstract

Document

Metadata

Author(s)

Acuti, D. | Pitardi, V.

Title

How UGC Advertising Parody Drives Negative WOM: The Mediating Role of CSR Consumer Beliefs: An Abstract

Item Type

bookSection

"Key

9WS6Q6KG

Publication Year

2022

Publication Title

Dev. Mark. Sci.

ISBN

23636165 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127940339&doi=10.1007%2f978-3-030-89883-0_87&partnerID=40&md5=30978508e0f4d5eb59ce5efea102749b

Date

2022

Pages

333-334

Publisher

Springer Nature

Language

English

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