Humanitarianism and corporate branding: The case of Brand Aid

Document

Metadata

Author(s)

Richey, L.A. | Ponte, S.

Title

Humanitarianism and corporate branding: The case of Brand Aid

Item Type

bookSection

"Key

8998KB25

Publication Year

2021

Publication Title

Routledge Handb. of Humanitarian Communication

ISBN

978-131536348-6 (ISBN); 978-113823057-6 (ISBN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129402879&doi=10.4324%2f9781315363493-17&partnerID=40&md5=34de3d4152b92d87d8fd2cddbe6cc8af

Date

2021

Pages

266-284

Publisher

Taylor and Francis

Language

English

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