Innovation from virtual brand community members may only be virtually effective

Document

Metadata

Author(s)

Barretta, P.G. | Fırat, A.F.

DOI

10.1504/IJIMA.2022.120975

Title

Innovation from virtual brand community members may only be virtually effective

Item Type

conferencePaper

"Key

YNGN98YY

Publication Year

2022

Publication Title

Int. J. Internet Mark. Advert.

ISBN

14775212 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125632354&doi=10.1504%2fIJIMA.2022.120975&partnerID=40&md5=53f954620ad2bcdb612dbecdaa29b763

Date

2022

Pages

186-202

Volume

16

Publisher

Inderscience Publishers

Language

English

Conference Name

International Journal of Internet Marketing and Advertising

Attachments