Licensing and the rhetoric of fun: The cute and the cool

Document

Metadata

Author(s)

Brougère, G.

DOI

10.1108/YC-03-2013-00354

Title

Licensing and the rhetoric of fun: The cute and the cool

Item Type

journalArticle

"Key

VLFN9W3L

Publication Year

2013

Publication Title

Young Consumers

ISSN

17473616 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84993090723&doi=10.1108%2fYC-03-2013-00354&partnerID=40&md5=09efec7df5e824eaf10723ce7aeed7c9

Date

2013

Pages

342-350

Issue

4

Volume

14

Language

English

Attachments