Marketing to children (and mums) through children’s magazines

Document

Metadata

Author(s)

Cordy, D.

DOI

10.1108/17473610410814030

Title

Marketing to children (and mums) through children's magazines

Item Type

journalArticle

"Key

VANF7RRI

Publication Year

2004

Publication Title

Young Consumers

ISSN

17473616 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84897034024&doi=10.1108%2f17473610410814030&partnerID=40&md5=752a32d058d66906197a09e811f0e682

Date

2004

Pages

35-44

Issue

1

Volume

5

Language

English

Attachments