Merchandising Snoopy: The case of licensing Peanuts in Japan

Document

Metadata

Author(s)

Lind, S.J.

DOI

10.1177/0306307018788804

Title

Merchandising Snoopy: The case of licensing Peanuts in Japan

Item Type

journalArticle

"Key

ZT6DKBZU

Publication Year

2018

Publication Title

Journal of General Management

ISSN

03063070 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85054856640&doi=10.1177%2f0306307018788804&partnerID=40&md5=204bb572a2f210f49013ad691d73afc0

Date

2018

Pages

27-43

Issue

1

Volume

44

Language

English

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