“Monica and Friends”: the challenge to internationalize

Document

Metadata

Author(s)

de Aguillar Pinho, M.L.C. | da Rocha, A.M.C. | de Aguillar Pinho, C.R. | Giovannini, C.J.

DOI

10.1108/EEMCS-06-2016-0139

Title

“Monica and Friends”: the challenge to internationalize

Item Type

journalArticle

"Key

FV2URKL8

Publication Year

2017

Publication Title

Emerald Emerging Markets Case Studies

ISSN

20450621 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85078529379&doi=10.1108%2fEEMCS-06-2016-0139&partnerID=40&md5=7e6bc0b29778c89a2c8ad2c6f22dfa53

Date

2017

Pages

1-26

Issue

2

Volume

7

Language

English

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