Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers

Document

Metadata

Author(s)

Nikulina, O. | van Riel, A.C.R. | Lemmink, J.G.A.M. | Grewal, D. | Wetzels, M.

DOI

10.1080/00913367.2024.2309921

Title

Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers

Item Type

journalArticle

"Key

RDNGF9BT

Publication Year

2024

Publication Title

Journal of Advertising

ISSN

00913367 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85186251136&doi=10.1080%2f00913367.2024.2309921&partnerID=40&md5=861c64b04d22a5331f7b407cc35e1e8c

Date

2024

Language

English

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