Recognition Effectiveness of Comic Strip Advertising for Small Retail Firms

Document

Metadata

Author(s)

Daneshvary, R.

DOI

10.1177/0887302X9100900205

Title

Recognition Effectiveness of Comic Strip Advertising for Small Retail Firms

Item Type

journalArticle

"Key

4ZWTE67P

Publication Year

1991

Publication Title

Clothing and Textiles Research Journal

ISSN

0887302X (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84973820093&doi=10.1177%2f0887302X9100900205&partnerID=40&md5=ee7f6b781fd0111829d47ac2ac95ec2c

Date

1991

Pages

33-36

Issue

2

Volume

9

Language

English

Attachments