The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products

Document

Metadata

Author(s)

Chu, W. | Roh, M. | Park, K.

DOI

10.1080/10864415.2015.979482

Title

The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products

Item Type

journalArticle

"Key

RMIR4DIZ

Publication Year

2015

Publication Title

International Journal of Electronic Commerce

ISSN

10864415 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962884989&doi=10.1080%2f10864415.2015.979482&partnerID=40&md5=51413cea58ac0b9ced60ea47b5a7e3b8

Date

2015

Pages

95-125

Issue

2

Volume

19

Language

English

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