The graphic novel: A “”Cool”” format for communicating to generation Y

Document

Metadata

Author(s)

Short, J.C. | Reeves, T.C.

DOI

10.1177/1080569909336464

Title

The graphic novel: A ""Cool"" format for communicating to generation Y

Item Type

journalArticle

"Key

MEBKHR97

Publication Year

2009

Publication Title

Business Communication Quarterly

ISSN

15524191 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-70449380543&doi=10.1177%2f1080569909336464&partnerID=40&md5=99f2b16fc52b891b9da362d0a99e9188

Date

2009

Pages

414-430

Issue

4

Volume

72

Language

English

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