Document
Metadata
Author(s)
Mayfield, M. | Mayfield, J. | Stephens, D.
DOI
10.1108/10595420710816641
Title
The relationship of generic strategy typing and organizational longevity: A preliminary analysis in the comic book industry using the miles and snow typology
Item Type
journalArticle
"Key
QK2YQN9Y
Publication Year
2007
Publication Title
Competitiveness Review
ISSN
20513143 (ISSN)
Date
2007
Pages
94-108
Issue
1-2
Volume
17
Language
English