The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns

Document

Metadata

Author(s)

Lim, M. | Moufahim, M.

DOI

10.1080/0267257X.2015.1020330

Title

The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns

Item Type

journalArticle

"Key

XKWT28VE

Publication Year

2015

Publication Title

Journal of Marketing Management

ISSN

0267257X (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84928753920&doi=10.1080%2f0267257X.2015.1020330&partnerID=40&md5=10e6765966ae2c2617706055b4dd66be

Date

2015

Pages

525-545

Issue

5-6

Volume

31

Language

English

Attachments