Document
Metadata
Author(s)
Scolari, Carlos
Title
Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and BrandingĀ in Contemporary Media Production
Item Type
journalArticle
ļ»æ"Key
MTKVDV9X
Publication Year
2009
Date
2009
Pages
586-606
Volume
3
Short Title
Transmedia Storytelling