When an energy drink exalts a table tennis hero: Brand placement and subvertising in the manga Ping-Pong Dash!! by Honda Shingo

Document

Metadata

Author(s)

Bauer, T.

DOI

10.1080/07053436.2018.1482668

Title

When an energy drink exalts a table tennis hero: Brand placement and subvertising in the manga Ping-Pong Dash!! by Honda Shingo

Item Type

journalArticle

"Key

2TW9V9EP

Publication Year

2018

Publication Title

Loisir et Societe

ISSN

07053436 (ISSN)

Url

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050567811&doi=10.1080%2f07053436.2018.1482668&partnerID=40&md5=b7f36c0bb54364ed6e54fdabf1f5dd13

Date

2018

Pages

233-249

Issue

2

Volume

41

Language

English

Attachments